Services

Sports media

OCC founder Lisa Ratcliff has worked closely with Australian and international sports media since 1996.

 

Key events include the annual ISAF Sailing World Cup – Melbourne, Festival of Sails, Rolex Sydney Hobart Yacht Race, Audi Hamilton Island Race Week and Surf Life Saving NSW’s state open titles.

 

Lisa has a thorough understanding of the media’s requirements for a strong story angle, good talent, photography and deadlines, and finding the harmony between delivering to media and satisfying the client’s brief.

 


Publicity

Generating media publicity for both the event and its sponsor is one of Lisa’s key strengths and drivers.

 

She works with clients to establish objectives and target audiences then develops a PR/media plan to deliver on the brief. From long lead magazines and social media campaigns through to short lead opportunities, media attendance at the event and the resulting coverage, OCC will stay calm and within budget and step through the process side-by-side with the client.

 

Lisa has experience in conducting radio and TV interviews.

 

Integral to OCC’s success is Lisa’s ability to think like a news journalist and camera operator or photographer, to source the story and create the perfect visual accompaniment.

 


 

Sponsorship leverage

Lisa has worked with many sponsors including premium brand clients Rolex Geneva and Australia, BMW Sydney and Audi Australia.

 

Regardless of stature or spend, Lisa will advise honestly on what the client can expect in terms of mainstream and specialist media coverage, but also look for other opportunities to reach target audiences via social media, local media, signage and cooperative partnerships.

 

Lisa has no qualms asking for directions when driving and it’s the same with her business – if she feels she needs additional professional advice she has plenty of expert colleagues to call on.

 


 

Event management

From planning through to execution and follow up, OCC provides a complete service.

 

Skilled in broader event planning including signage, entertainment and photography through to the media component including media accreditation, press packs, designing a working media centre and being hands-on at the event.

 

OCC has a number of specialised subcontractors to call on if the event is significant in size, however Lisa will always manage the project through to completion.

 


 

Crisis management

Every event should have an emergency management plan.

 

Businesses, community organisations and sponsors who understand well ahead how they are going to communicate with their stakeholders, as well as the media, during a crisis will handle the situation far better.


 

Social media

 

Lisa can create the client’s presence and supply or edit content for whichever medium the client nominates.

 


 

Writing & editing web, newsletter and magazine content

Lisa has a Bachelor of Communications (PR/journalism) and has developed strong writing skills over a 20 year career with a string of published articles in magazine titles and online.

 

Her byline has appeared in:

  • Australian Sailing + Yachting – boat reviews and feature articles
  • Club Marine magazine – regatta previews and wrap ups
  • In The Black –  ‘downtime’ & ‘career path’ articles for the strategic business leaders magazine
  • Offshore/Sails magazine – regatta preview and wrap ups
  • Reef magazine – Hamilton Island’s magazine, feature on Hong Kong sailor and businessman Karl Kwok 2014

Samples

Club Marine Rosman Ferries

In The Black COB Downtime

Offshore Dec09 RSH Preview

Sails#11 Dec11 RSH Preview

Experienced in editing, and uploading social media content and writing press releases and media alerts.

 


 

Storytelling

Over the years Lisa has developed a knack for telling a good yarn.

 

She has worked alongside and interviewed a number of sailing’s most colourful characters and Australia’s most successful business leaders, who respond well to her manner and line of questioning and are open and forthcoming, resulting in a meaningful article with new insight into the person or subject.